The Souk caravansary 2014
For many years the Burning Man has stood atop an art pavilion. Since 2011, a Circle of Regional Effigies, known as CORE, has surrounded this interactive art environment. Originally arrayed in one great circle, these large-scale sculptures were meant to represent the many communities of Burning Man. Spearheaded by Regional Contacts, this project dramatized the continuing expansion of Burning Man’s culture; it formed a perfect metaphor. It is one thing to hear that there are colonies of burners vaguely floating like a vapor in the greater world, but it is quite another for thousands of people to witness this movement made manifest by the creative collaboration of living, breathing groups of people.
In 2012, Burning Man’s art department reconfigured this array by clustering these projects in smaller scaled circles. The nearly half-mile span of one large circle meant that most people could experience very few of these simultaneous burns, but now participants could witness several at one time. This also affected the experience of the regional groups themselves. Rather than labor in the relative isolation produced by one large circle, each group now inherited a neighborhood: a place in which resources could be shared and fellowship with nearby regionals could thrive.
2014’s art theme, Caravansary, will extend this logic one step further by merging CORE with the interactive art pavilion of the Burning Man. Our plan is to bring the Man back down to the ground, closely encircle it with a tented pavilion framing a courtyard, and invite our regional communities to co-create this space. There is ample precedent for doing this. Since the very early years of Burning Man, the Project has designed and curated complex interactive art environments. An illustrated essay, The Early Years, is a detailed history of these efforts, and is highly recommended reading for anyone who wishes to participate in this adventure.
An Interactive Scenario
Interactive performance should provoke reactions. It should amuse and delight. It should entertain and engage. It should startle folks and make them laugh — but it should also strive to make them think and choose. Though this be farce and Dada, it should have a moral backbone. The Early Years
Interactive environments are most engaging when they tell a story. The spine that is the story we intend to tell is described in the following passage from our theme announcement. "This is not a tourist destination, but a home for travelers who come here bearing gifts. Amid the twisting and the turnings of its souk, participants will come upon an inexhaustible array of teeming goods and unexpected services. Anyone may pose as 'merchant' here, and anyone may play a 'customer', but nothing in this strange emporium shall have a purchase price -- no quid, no pro, no quo -- no trade at all will be allowed in this ambiguous arcade. According to a rule of desert hospitality, the only thing of value in this marketplace will be one's interaction with a fellow human being."
We may conceive this as appropriating the culture and the manners of traditional marketplaces such as one might find in a bazaar, while simultaneously regarding every article of commerce as a gift, a sort of decommodity. This is premised on an essential idea: the value of a gift is unconditional. Gifts in this conception do not pass from hand to hand, they pass from heart to heart; it’s not that we possess a gift; it is that it possesses us, and therein lays its transformational power. Gifts may therefore be said to be bearers of being, and for purposes of play within our souk, this signal fact shall be regarded as a "trade secret."
Translated into practice, this means that it is perfectly okay to employ all means of salesmanship involved in soliciting "business" or extoling a "product." But it is emphatically not okay to entertain any form of exchange value. A gift may be given, and a gift may be received, but true gifts cannot be trammeled by a self-regarding expectation. For example, should someone offer a gift to a merchant, that merchant has the option to accept it -- graciously receiving gifts is a part of the art of gifting. But should the giver then demand things in return, this is, while not a sin, most certainly a breach of etiquette. As this example suggests, our interactive premise has one foot planted in the culture of gifting, and another firmly fixed in the customs of commerce. Discovering that subtle and wavering line that distinguishes these two value systems will be a large part of the fun.
This can be further illustrated by another hypothetical interaction. A customer has entered a shop; a merchant exhibits its goods. Any merchant worth his or her salt will extoll each item -- much as a lover who dilates on the beauty of a loved one. Be it only a torn shoelace, its many perfections could be seen to house further and more subtle perfections, if only one can be induced to see it with infatuated eyes. Yet, should any customer request to possess it, this might be where salesmanship abruptly ends, since anyone knows that it is always bad form to demand a gift. The merchant then might gravely gaze into the eyes of his or her partner in this interaction, saying, "This treasure has been in our family for thirteen generations. It is part of who we are and it is not for sale."
The entire history of Burning Man is about constructing contexts that support community and collaboration. The conceptual premise outlined above supplies a frame for interaction, but the content of this world we co-create must come from those who will embody it. Unlike the large-scale sculptural projects that have previously characterized CORE, participation in the Caravansary can be made widely accessible to many different kinds of people. There is really no logical end to the various roles and activities that can be contributed to this effort. For example, in any normal marketplace businesses must always train a very careful eye on their competitors. And for purposes of burlesque, these faux shops may satirize the manners of capitalism, sending out touts to befriend customers or using barkers to attract attention. It really wouldn’t be amiss to advertise a shop as "Going Out of Business."
Yet this satirical facade will also mask a deep collaboration, a cooperative spirit that is the opposite of competition. The Burning Man Project will create an Internet discussion list that will allow regional groups to share ideas. We also anticipate that participants in this project will continue to improvise and elaborate around emergent practices innovated by fellow groups throughout the course of the event. By this method we can transform our Caravansary into a real community within our city’s greater community, an actual culture that evolves from day to day.
Making a Scene
The French term “mise-en-scène” refers to the arrangement of actors and scenery on a theater stage. More broadly, it evokes one’s sense of a surrounding world, its picturesque context, as in a narrative or movie. One of our essential aims in designing this year’s interactive space is to induce such a feeling. In 2014, our Caravansary will represent the ancient world of Classical Persian culture -- the era during which the Silk Road and its roadside inns, the caravansaries, achieved their highest stage of civilized development. Lanterns, carpets, tented pavilions and filigreed screens will generate the aura of a fully integrated culture. We also hope to further paint this scene, with the inspired aid of Caravansary volunteers, using fabrics dyed in hues of scarlet, saffron, turquoise, sage, maroon and Persian blue.
Our desert inn will be a scene of luxury and cultivated ease. An apron of fine carpets will spread out beneath the shade of portals that surround a courtyard. Here travel-wearied pilgrims may relax, inventing pastimes as they watch the world go whirling by. Workers of great wonders will be welcome in this plaza; fakirs, dancers, sadhus, seers and potentates will throng though this performance space, like figures that adorn the fabric of a silk brocade. Finger cymbals, chimes, and music of acoustic instruments will fill the air. Caravansary theme
The architecture of the Caravansary will feature tents that form a circular arcade. These will be divided into two equal parts. Vestibules in the forepart of each tent will form cushioned public lounges that face the Caravansary’s central plaza. Behind these we will house our shops. Fronted by ornamental screens indented by counters and provided with side entrances, these capacious spaces may be subdivided and most certainly should be furnished and decorated by our shopkeepers. For safety reasons, neither open flames, kerosene lanterns or generators will be allowed inside these tented structures, but a limited amount of electricity will be available.